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ADS Consulting Services CEO David Stroeve explains how data management requires having a strategy and reliable methods to access, integrate, and prepare for analytical use.

In the final part of our Customer Feedback and Data Types mini-series, we consider the different data types business can collect and how CustomerCount can help in both collection and the analysis.

In order to better understand the overall experience a consumer has with your brand, you need granular survey data by incorporating multiple question types.