CustomerCount president Bob Kobek considers the downsides of taking a telephone survey when our time is precious and other survey options are available.
What different measures can resorts take to survive the challenges created by the Coronavirus pandemic? This will be just one of the questions raised at the upcoming Resort Trades Resort [...]
In order to better understand the overall experience a consumer has with your brand, you need granular survey data by incorporating multiple question types.
Use every aspect of your customer feedback surveys to build brand awareness, reinforcing the message they should purchase your product again in the future.
President Bob Kobek looks at the reasons why you might be getting low response rates to your surveys and suggests some small changes that can have a big impact.
Proper customer care will produce referrals, increase traffic and cause money to flow. It minimizes complaints and creates efficiencies. So why the resistance amongst business managers today?