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Find out more about the Net Promoter Score, a simple metric which is used to determine the loyalty of customers based on whether they would recommend you to a friend or colleague.

At CustomerCount®, every day is International Client’s Day. A day designed specifically for business to say thank you. A day dedicated to clients – arguably, the most valuable part of any organization.

The Perils of Loyalty and NPS By: Robert A. Kobek, RRP, President CustomerCountSM If you are not in the business of creating and maintaining loyal customers then you are in the wrong business. [...]