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CustomerCount president Bob Kobek considers the downsides of taking a telephone survey when our time is precious and other survey options are available.

In order to better understand the overall experience a consumer has with your brand, you need granular survey data by incorporating multiple question types.

We consider the three reasons why customer satisfaction surveys fail and provide advice and information on how to fix them.

By: Bob Kobek, President, CustomerCount I am a very happy Ford owner. Before that I was a very happy General Motors customer. But, by the way their service departments treated me, you would never [...]