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Communities are Relevant By: Robert A. Kobek, RRP, President CustomerCountSM It seems there has been a barrage of information and monetization and promotions surrounding the word “Community.” I [...]

It’s Easy Peasy! By: Robert A. Kobek, RRP, President CustomerCountSM You just joined a new company to lead an initiative that has been struggling for years. Then, the starter’s gun goes off and [...]

The Perils of Loyalty and NPS By: Robert A. Kobek, RRP, President CustomerCountSM If you are not in the business of creating and maintaining loyal customers then you are in the wrong business. [...]