Voice of Customer Impressions

September 13, 2011

Voice of Customer (VOC) impressions start at the very first interaction between a company and consumer. Whether mobile, web, face-to-face, or by phone, having a written policy for employees handling and tracking dissatisfied consumers is imperative for retention and improve the customer experience. That is precisely why “CustomerCount©”:http://www.customercount.com/index.php built a problem resolution platform within its customer engagement solution.

Toshiba is a great example of a firm documenting a successful process.