By Michael W. Hill, Mobius Vendor Partners Executive Consultant, Author of Measuring to Manage

A culture of accountability, is one that has defined expectations these expectations are consistently reinforced. The culture empowers employees with the necessary resources and authority, and it builds an environment of trust where honest communication and learning from mistakes are the norm.

This may sound like a lot to handle but the results speak for themselves. When you start working on building accountability into your corporate culture you will see an improvement in  employee engagement and performance. When employee performance increases so does the success of your organization.

 

  • Improved performance that results from a culture of accountability will help employees grow their skills and, in turn, their confidence as they master new skills and ways of thinking, enabling a growth mindset

The Dynamics of Accountability

There are two things good managers “get” when it comes to the dynamics of accountability:

  • You can’t hold people accountable for things they don’t know how to do
  • The most valuable contributors on any team are the ones that have earned the right to hold themselves accountable

How to Build a Culture of Accountability

First and foremost, building accountability into your culture requires consistency, patience and possibly a shift in thinking from an organization’s leadership. This isn’t something that happens overnight or even in a matter of months. If you want to reap the benefits of a culture of accountability, a long-term approach is essential. Additionally, to successfully create a culture of accountability you must:

  1. Ensure that each employee understands how their work feeds into the success of the organization. Tie an employees’ job tasks as directly as possible to the organization’s strategic imperatives. Employees are more likely to adopt personal accountability if they can envision how their actions help determine the organizations overall success.
  2. Engage employees in goal setting. When you work with employees in setting performance goals—as opposed to simply assigning them—you are more likely to inspire personal accountability. But don’t stop there! Learning and development goals are just as important. When you provide learning and development opportunities at the employee’s request, they assume accountability for taking advantage of those opportunities. It’s a win-win for the employee and the organization.
  3. Set clear expectations. Before kicking off a project or initiative, make sure that everyone knows who is responsible and accountable for every task. Many organizations use a “RACI” for this. A RACI is a chart that lays out each task involved in a project and who is responsible (doing the work), accountable (responsible for results), consulted (available for guidance) and informed (kept abreast of updates). Putting these roles in writing holds everyone personally accountable for their individual role.
  4. Foster a sense of safety and stability. A common reason employees are reluctant to take on greater accountably is fear—fear of failure, of disappointing their manager or team or more concrete fears (like losing their job). This can lead to finger-pointing or even hiding mistakes. To inspire accountability, treat failure with grace. Even falling short of a goal offers some improvement and learning opportunities.
  5. Ensure employees have the resources they need to achieve their goals. No one wants to be held accountable if they feel like they’ve been set up to fail (e.g., with an unrealistic timeline). Whether it’s software, guidance or time, employees that have the resources to perform their best will be more likely to accept accountability for the results.
  6. Improve your feedback process. Creating a culture of accountability necessitates candid, frequent employee feedback. Communicate openly about challenges, successes, concerns and suggestions. Don’t forget that feedback is a two-way street. In addition to giving feedback, be upfront about both asking employees for their feedback and acknowledging your own wins or roadblocks.

Personal accountability must be developed throughout all levels of an organization for truly building a culture of accountability that lasts. Working to increase accountability will take time and effort—and likely some trial and error along the way. But building accountability into your corporate culture will improve employee engagement and performance and, ultimately, the success of your organization.

Establish a framework of clear expectations

A lack of clarity is one of the most common reasons for accountability failures. Employees can’t be accountable for outcomes they don’t understand.

  • Set SMART goals: Ensure goals are Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of “increase social media presence,” set a goal of “increase our website’s organic traffic by 10% this quarter”.
  • Define roles and responsibilities: Clarify who is responsible for each task and accountable for the final outcome. Tools like the Responsible, Accountable, Consulted, and Informed (RACI) matrix can help define these roles for specific projects.
  • Communicate expectations regularly: Use team meetings, written documentation, and ongoing project communications to ensure expectations are consistent and well-understood by everyone involved.

Build an environment of trust and psychological safety

Accountability cannot thrive if employees fear blame or retribution. A healthy culture allows employees to own their mistakes and treat them as learning opportunities.

  • Lead by example: Accountability must start at the top. When leaders own their mistakes transparently and commit to learning from them, they set a powerful standard for the entire organization.
  • Address mistakes constructively: Rather than focusing on blame, focus on what went wrong and how the team can prevent it from happening again. This approach encourages employees to take risks and admit when things go sideways.
  • Encourage open communication: Create a space where employees feel safe to voice concerns, ask for help, and provide feedback without fear of judgment. This includes building feedback into your regular routines, not just annual reviews.

Empower and equip your employees

Employees are more likely to be accountable when they feel a sense of ownership over their work and have the right tools to succeed.

  • Provide necessary resources: Ensure employees have the right tools, training, and resources to meet expectations. Expecting a team to perform without the proper support can cause them to feel set up for failure and shift blame to external factors.
  • Delegate authority: Give employees the power to make decisions within their roles. Empowered employees are more likely to feel personally invested in the outcomes of their work.
  • Invest in training and development: Provide ongoing opportunities for employees to develop their skills and grow professionally. When a company invests in its people, they become more capable and, in turn, more accountable for their performance.

Reinforce accountability consistently

Consistency in approach and consequences reinforces accountability as a core value.

  • Follow through on consequences (and rewards): Be consistent and fair in your response to both positive and negative outcomes. When expectations are not met, address the issue clearly and directly. When employees excel, reward them.
  • Implement performance metrics: Use clear, data-driven performance metrics, such as Key Performance Indicators (KPIs), to track progress. This creates transparency and gives employees objective insights into their performance.
  • Create opportunities for peer accountability: A culture of mutual support can be a powerful motivator. Encourage peer feedback and build systems where team members hold each other to high standards.

Overcome common obstacles

Organizations face challenges like unclear expectations, fear of failure, and disengaged employees.

  • Address disengagement: Link employees’ daily work to the organization’s larger mission and purpose. When employees see how their contributions make a difference, their engagement and motivation to be accountable increase.
  • Manage unresolved conflict: When conflicts arise, address them promptly and professionally. Unresolved conflict erodes trust and can prevent effective collaboration and accountability.
  • Avoid micromanagement: Instead of imposing strict controls, build a system where accountability is an organic part of the work process. Micromanagement can stifle ownership and lead to a culture of dependency rather than accountability.

 

What Is A Culture of Accountability?

In the workplace, a culture of accountability means recognizing that all employees can contribute to the organization’s greater good and, in turn, each employee doing their share. A culture of accountability means taking ownership of your work duties and showing the initiative to get them done.

Responsibility vs. Accountability

To begin building a culture of accountability, you must have a firm grasp of what accountability is. It is fairly common for people to equate accountability with responsibility. And, while those two concepts are related—cousins, let’s say—they’re not the same:

  • Responsibility refers to a person’s actions as they relate to the completion of a task
  • Accountability relates more to the results of a given task and carries with it a sense of ownership over those results

Put concisely: Responsibility is task-oriented, while accountability is results-oriented. A person can certainly be both responsible for the completion of a task and accountable for the results, but one can also be responsible but not accountable and vice versa. Consider this (simplified) example:

Executive Assistant Ryan is responsible for compiling results for his organization’s monthly sales reports for VP of Sales Emily. While Ryan must complete the task, he is certainly not accountable for the results. How could he be? Instead, VP of Sales Emily is accountable for the results which detail how well—or poorly—her sales team is performing. Now, if Emily had no assistant and completed her own monthly sales reports, she would be both responsible for the task and accountable for the results.

Now that we’ve teased out the difference between responsibility and accountability, let’s look at why accountability is so important, and why you should work toward building a culture of accountability at every level of your organization.

The Benefits of Creating a Culture of Accountability

When employees take ownership of not just completing their tasks but the results of their tasks—accountability—they have more “skin in the game.” They are more invested in the outcome of the tasks which usually means improved performance. A small sample of the benefits of a culture of accountability include:

  • Fewer tasks will slip through the cracks. In a culture of accountability, everyone knows their role, and you can avoid those all-too-common situations where everyone assumed “someone else was doing it.” Consider adding tasks to scheduling software to make everyone’s day-to-day tasks clear and further promote accountability
  • Employees begin to think more creatively, for improved problem-solving and innovation
  • Reducing conflict; when employees are personally accountable, they are far more likely to take ownership of any hiccups or mistakes, using them as learning opportunities rather than shifting blame elsewhere
  • Improved performance that results from a culture of accountability will help employees grow their skills and, in turn, their confidence as they master new skills and ways of thinking, enabling a growth mindset

The Dynamics of Accountability

There are two things good managers “get” when it comes to the dynamics of accountability:

  • You can’t hold people accountable for things they don’t know how to do
  • The most valuable contributors on any team are the ones that have earned the right to hold themselves accountable

How to Build a Culture of Accountability

First and foremost, building accountability into your culture requires consistency, patience and possibly a shift in thinking from an organization’s leadership. This isn’t something that happens overnight or even in a matter of months. If you want to reap the benefits of a culture of accountability, a long-term approach is essential. Additionally, to successfully create a culture of accountability you must:

  1. Ensure that each employee understands how their work feeds into the success of the organization. Tie an employees’ job tasks as directly as possible to the organization’s strategic imperatives. Employees are more likely to adopt personal accountability if they can envision how their actions help determine the organizations overall success.
  2. Engage employees in goal setting. When you work with employees in setting performance goals—as opposed to simply assigning them—you are more likely to inspire personal accountability. But don’t stop there! Learning and development goals are just as important. When you provide learning and development opportunities at the employee’s request, they assume accountability for taking advantage of those opportunities. It’s a win-win for the employee and the organization.
  3. Set clear expectations. Before kicking off a project or initiative, make sure that everyone knows who is responsible and accountable for every task. Many organizations use a “RACI” for this. A RACI is a chart that lays out each task involved in a project and who is responsible (doing the work), accountable (responsible for results), consulted (available for guidance) and informed (kept abreast of updates). Putting these roles in writing holds everyone personally accountable for their individual role.
  4. Foster a sense of safety and stability. A common reason employees are reluctant to take on greater accountably is fear—fear of failure, of disappointing their manager or team or more concrete fears (like losing their job). This can lead to finger-pointing or even hiding mistakes. To inspire accountability, treat failure with grace. Even falling short of a goal offers some improvement and learning opportunities.
  5. Ensure employees have the resources they need to achieve their goals. No one wants to be held accountable if they feel like they’ve been set up to fail (e.g., with an unrealistic timeline). Whether it’s software, guidance or time, employees that have the resources to perform their best will be more likely to accept accountability for the results.
  6. Improve your feedback process. Creating a culture of accountability necessitates candid, frequent employee feedback. Communicate openly about challenges, successes, concerns and suggestions. Don’t forget that feedback is a two-way street. In addition to giving feedback, be upfront about both asking employees for their feedback and acknowledging your own wins or roadblocks.

Personal accountability must be developed throughout all levels of an organization for truly building a culture of accountability that lasts. Working to increase accountability will take time and effort—and likely some trial and error along the way.

You probably noticed that I point out with each “motivator” that you need to ask your employees for their input. Maybe a survey would help? You might be making some assumptions that are just not correct! Get your employees involved! Some of the “sign” of a culture issue may be affecting your employees more than you think and  they may currently be looking for employment elsewhere because they do not feel that the organizations culture is one in which they want to work.

You may want our help.

At Mobius’ Employee Experience – EX Consulting Employee Experience – Mobius Vendor Partners (mobiusvp.com)  we have the software to survey your employees so you can make the best decisions for your company and respond to your employees’ needs. Contact us to get started.

Mike’s book: Measuring to Manage is available on Amazon.

https://a.co/d/7TLrPuQ

Recent Posts