Big companies may have budgets and brand awareness, but small businesses hold something far more compelling: the trust and loyalty of their own community. As shoppers gravitate toward local options—boosting the very neighborhoods they live in—the playing field is shifting. That means local businesses have more influence than they may realize. So, here’s the real question: are you using your local edge to its full potential? The Better Business Bureau share how your local edge matters now more than ever.
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