Servicing the savvy generation
The link below is a great example of the changing world of the relationship between sellers and buyers. Without measurement, there is no way to know whether or not the knowledge of the sellers of your products or services match up with the expectations and knowledge of buyers.
“Servicing the savvy generation:Transforming enterprise skills to manage
today’s informed customers”:http://www.silverliningsolutions.co.uk/wp-content/themes/main/pdf/ServicingTheSavvyGenerationWP.pdf