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View or download the presentation by Lisa Kobek from CustomerCount® on why resorts should be focusing on owner engagement with feedback tools at this difficult time for the hospitality sector.

By John Heffernan, EVC Marketing and CustomerCount WRAP Partner What is customer feedback? At its simplest level, customer feedback is authenticated and continuous measurement and reporting of [...]

Making assumptions based on stereotypes will almost always lead to miscommunication and poor relationships and is a road map to business disaster.

Customer surveys are still some of the best ways to get customer feedback but make sure you avoid these 7costly pitfalls which can lead to unreliable data that distort your results.

Where oh Where is Our Customer Feedback? By: Marc E. Carlson CustomerCountSM Business Relationship Manager Have you ever worked on a project that would benefit from data from your customer [...]