From time to time, the Better Business Bureau® publishes a report on a specific industry. Recently (2023) they took a deep dive into Timesharing and Vacation Clubs. Full disclosure: as a Board Member of the Central Indiana BBB and former recipient of the coveted BBB Torch Award, Mobius VP President Bob Kobek has a special affinity to the organization. Although CustomerCount© was not directly involved in its creation and there is a lot we don’t agree with, the BBB report on “Unpacking Timeshare and Vacation Club Sales” identifies capturing immediate feedback as its top recommendation, which can be found on Page 7 of the report:

Respected business associations such as the BBB know you can’t manage what you don’t measure. This has been our mantra for more than 25 years.

See the report here https://mobiusvp.com/2024/10/28/unpacking-timeshare-and-vacation-club-sales/.

For more information on measuring customer satisfaction in industries such as hospitality and health, as well as employee satisfaction, contact us: [email protected].