BBB Business Tip: Strong online reputations: What do they look like?
What do customers see when they search for your business?
More than 95% of shoppers go online to learn more about a business and 44% of those experiences start with a search engine. All the results that follow combine to shape perceptions of you, your business, and your brand. Add them up, and there’s a lot at stake.
Your business’s online reputation could be a catalyst for attracting more customers or a liability that turns people away. Consider these survey results:
90% of consumers won’t frequent a business with a bad reputation and 95% report trusting a corporation with a positive reputation.
Building a positive online reputation is critical to growing, or even maintaining, the success of your business. Ready to learn what that looks like? Try these tips for developing a strong online reputation that brings customers closer to your business.