Over the past year, we’ve taken a deep dive into how the vacation ownership industry in Mexico is evolving. Through discussions in various forums, we’ve come to realize we’re living through a true era of transition—one driven by the digital world, where hyper-personalization, artificial intelligence, and data security are no longer aspirations, but necessities. These themes have continually underscored the need to innovate and adapt—and now they come together at a pivotal moment: the AMDETUR Annual Congress 2025.

This event will take place on June 23 and 24 at the Hotel Camino Real Polanco in Mexico City, and will bring together leaders, innovators, and changemakers in our sector to reflect on the industry’s impact and chart its future.

A Congress in Two Acts

This year’s program is divided into two key segments:

The first part will spotlight the footprint of our industry—its economic and social contributions in Mexico. We’ll examine how vacation ownership creates jobs, drives community development, attracts foreign investment, and fosters the growth of emerging destinations across North and Latin America. It will be a celebration of what we’ve achieved and a reaffirmation of our role as catalysts for progress.

The second part will focus on the future and the actions needed to remain competitive. Through “TUR Talks” (dynamic 15-minute sessions), we’ll dive into the topics shaping the industry of tomorrow: the evolving traveler profile, the rise of wellness tourism, the need for true digital transformation, and the strategic importance of cybersecurity and ESG goals. We’ll also explore how technology has reshaped organizational culture and how leadership must evolve to effectively guide teams in these new environments.

From Idea to Action: The Power of Technology in the Marketplace

One of the most exciting components of the event will be the Marketplace, where more than 30 specialized vendors and tech companies will showcase cutting-edge solutions tailored for the vacation ownership sector. From immersive technology to AI-powered interactive tools, attendees will get a firsthand look at how digital innovation is transforming how we prospect, sell, and connect with our members.

This isn’t just theory—it’s implementation. The Marketplace is the embodiment of the “hyper-digitalization” we’ve been talking about. Whether you’re a developer, exchange company, or service provider, here you’ll find the tools you need to deliver smarter, more intuitive experiences.

Join the Conversation. Shape the Future.

At a time when data is abundant but actionable insights are rare—and when member expectations are growing faster than companies can adapt—the AMDETUR 2025 Congress is your opportunity to lead. This congress isn’t just a reflection of where we are, but a roadmap to where we’re going.

We invite you to be part of this transformation. Connect with the industry’s most influential minds, discover new technologies, and gain the knowledge you need to take your business to the next level.

Register today at https://amdetur.org.mx/congreso-2025-cdmx
Let’s build the future of vacation ownership—together.

The AMDETUR Congress 2025 is here!
– June 23 and 24
– Hotel Camino Real Polanco, CDMX
https://amdetur.org.mx/congreso-2025-cdmx

Get ready for the most important vacation ownership event in Mexico:
– Inspiring talks
– Trends in AI, cybersecurity, and sustainability
– 30+ providers in the Marketplace with tech solutions to transform your business
– Networking with leaders across the industry

Two days to understand our impact… and design the future.
Register now and be part of the transformation!