Your website is often the first impression potential customers have of your business. In today’s digital landscape, a well-optimized, user-friendly site is essential for attracting visitors, building trust and driving sales. If your website isn’t converting traffic into customers, it may be time for an upgrade. This article outlines five strategic tips to enhance your website’s design, functionality, and user experience—ensuring you stay competitive in a crowded online market. Read on to learn how five simple updates can transform your site into a powerful sales tool.