A lot of effort goes into making an efficient product, be it a SaaS platform, an enterprise tool, or an e-commerce site. Sometimes, even after thoroughly researching and incorporating your innovative points to attract users, the product’s engagement suddenly declines, leaving you in a state of confusion. It is as if your customers have lost interest in your product. You notice a sudden decline in engagement and underutilization of features, leaving you perplexed, even though everything appears to be in order. If this sounds familiar, you’re not alone.

If you ever find yourself in the above scenario, then it’s high time for a more in-depth analysis of the situation. The best way to troubleshoot this situation is starting from a UX point of view. This is where a UX audit comes in.

What is a UX audit?

To understand the concept better, let us compare the UX audit to a routine health checkup that helps you unearth underlying issues in a product that would have gone unnoticed earlier. This health check includes a detailed evaluation of the project from a UX perspective. By doing so, you will be able to pinpoint all those areas of your app that require mending to attain perfection.

Conducting a UX design audit sheds light on the reasons behind deteriorating user engagement and a hike in user churn. Instead of implementing a few “quick fixes,” an audit will assist you in identifying the underlying cause of the errors and devising a long-term solution. Additionally, you can assess the product’s responsiveness across various platforms.