IRS EFFORTS TO TAX LOYALTY REWARD PROGRAMS

The following quotation and letter, drafted and sent by a travel coalition including ARDA delivers an important message to the Internal Revenue Service in response to IRS EFFORTS TO TAX LOYALTY REWARD PROGRAMS. ARDA and its coalition have the position that the proposed regulations are a regulatory overreach that would harm consumers.

ARDA has joined forces with the Airlines for America, US Travel Association, and AH&LA in sending a letter to Treasure Secretary Jacob Lew in strong opposition to this proposal. Attached is the final letter, as well as a one-pager background memo. Further, we’ve had a great response today. Pro Tax had it in their morning email and I have pasted below a story that ran in CQ/Roll Call this afternoon. We will also be participating in a briefing for House Ways & Means Committee Republican staff, at their request.
Sandra “Sam” Yartin DePoy, Senior Vice President
American Resort Development Association.

Please click the link below to read the entire letter that was drafted and sent.
https://www.customercountsurveys.com/5 21 14 Loyalty Program Letter to Sec Lew.pdf

Sincerely,
Robert A. Kobek, RRP, President
CustomerCount