Over the past year, we’ve explored in depth how Mexico’s vacation ownership industry is evolving. In our previous articles, we examined the transition into a digitally driven era where hyper-personalization, artificial intelligence, and data security are no longer aspirations, they are imperatives. These themes have consistently highlighted the need for innovation and adaptability, and now, they converge at a critical moment: the AMDETUR Annual Congress 2025.

Set to take place on June 23rd and 24th, at the Hotel Camino Real Polanco in Mexico City, the AMDETUR Congress will bring together leaders, innovators, and changemakers in our sector to reflect on our industry’s impact and to shape its future.

A Congress in Two Acts

This year’s program is thoughtfully divided into two key segments.

First part will shine a spotlight on the footprint of our industry, its economic and social contributions in Mexico. We will examine how vacation ownership generates employment, supports local communities, attracts foreign investment, and fuels development in different and emerging destinations across North and Latin America. It’s a celebration of what we’ve achieved and a reaffirmation of our role as a catalyst for prosperity.

The Second part shifts focus toward the future and the actions we must take to remain competitive. Through agile “TUR Talks” (15-minute sessions) we will dive into topics that define tomorrow’s industry: the evolving profiles of travelers, the rise of wellness tourism, the necessity of digital transformation, and the strategic importance of cybersecurity and ESG goals. We’ll also explore how technology has reshaped our internal culture and how leadership must adapt to guide our teams effectively through these shifts.

From Ideas to Action: The Power of Technology in the Marketplace

One of the most exciting components of the event will be the Marketplace, where over 30 specialized suppliers and technology providers will showcase cutting-edge solutions tailored for the vacation ownership sector. From immersive tech to interactive AI-powered tools, attendees will see firsthand how digital innovation is redefining the way we prospect, sell, and engage with our members.

This is not just theory, it’s implementation. This marketplace represents the realization of the “hyper-digitalization” we have long discussed. Whether you are a developer, marketer, or service provider, the tools you need to create smarter, more intuitive member experiences will be at your fingertips.

Join the Conversation. Shape the Future.

At a time when data is abundant but insight is scarce, when member expectations grow faster than most companies can evolve, AMDETUR 2025 is your opportunity to lead. This Congress is not just a reflection of where we are, it’s a roadmap to where we’re going.

We invite you to be part of this transformation. Connect with top minds in the industry, discover new technologies, and gain the insights needed to elevate your business.

Register today at https://amdetur.org.mx/congreso-2025-cdmx/
Let’s build the future of vacation ownership—together.